Green Chef
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Green Chef built its name on being the first major US meal kit to earn USDA Certified Organic status, and it still leans hard on that positioning even after HelloFresh Group bought the company in 2018. Rather than one general menu, you choose a plan (Keto, Paleo, Mediterranean, Vegan, or a flexible “Plant-Based Plus”) at sign-up, and the weekly recipes stay within that lane, which suits people who already know which style of eating they want rather than browsing a mixed menu.
Because the ingredients are organic, the price per serving runs noticeably higher than EveryPlate or Dinnerly territory, and shoppers should expect the advertised first-box discount to disappear fast. Recipe complexity sits in the same 25 to 40 minute range as most classic kits, and the packaging includes compostable liners in place of the styrofoam some competitors still use. Skipping and plan changes go through the account portal with a standing weekly deadline.