EveryPlate

The budget end of the meal kit market

EveryPlate is a cook-at-home meal kit: you get pre-portioned ingredients and recipe cards, and you cook. It sells itself on price, calling itself America's lowest-priced home cooking box, and it delivers across most of the continental U.S. Recipes are written as 6-step cards, and the company says most dinners take around 30 minutes with basic kitchen tools and no experience required.

The homepage compares it directly with other kits it names (Home Chef, Dinnerly, Marley Spoon and Hungryroot) and claims meals under $7 plus weekly $1, $2 and $3 deal drops. Those comparisons are the company's own, based on a 2-person, 3-recipe plan. The positioning is plain enough: familiar, crowd-pleasing food at a low per-serving price, with fewer premium touches than the pricier kits.

How ordering works

It's a weekly subscription with no minimum term. The FAQ says you choose 3-5 meals per week for 2, 4, or 6 people, and pick recipes from a rotating menu of 35+ each week, plus add-ons such as ready-to-eat meals, desserts, extra proteins, lunches and snacks. Some dishes let you swap the protein. You can customize the box until Wednesday of the week before delivery, and pause, skip or adjust deliveries in your account at any time.

The plan picker groups recipes into Smart & Fit, Meat & Veggie, Quick & Easy, Family Faves and Veggie, with Premium recipes for when you want something fancier. These are starting preferences rather than locked menus: the site says you simply select recipes after checkout. Tags such as Protein Smart, Calorie Smart and Carb Smart help narrow the choice. The app lets you browse upcoming recipes, check ingredients, and rate past meals so favorites are easy to reorder. The app page also lists a Calorie Smart option, described as balanced dinners with lighter calories, next to the other plan types.

What it costs

The FAQ states the ongoing price plainly: plans start at $5.99 per serving, and shipping is a flat $10.99 per box. Premium recipes with upgraded proteins cost extra.

The introductory offer is separate and deep. The homepage advertises $2.99 per meal on your first box, which the fine print says is based on 57% off a 2-person, 3-recipe subscription, plus 10% off boxes 2 to 5. The app page's fine print gives a slightly different figure, $2.89/meal based on 58% off, so the exact first-box discount shifts from page to page. The discount varies for other plan sizes, excludes 6-person plans, and doesn't apply to shipping, premiums or add-ons. The app page also runs a limited-time Free Lunch for a Month offer: one lunch item per box for 4 weeks on a new plan, lost if you cancel. The plans page also mentions a special discount for heroes without spelling out who qualifies. So a first box can look very cheap; the price to budget for afterwards is from $5.99 per serving plus $10.99 shipping.

Because shipping is a flat fee per box rather than per serving, it weighs most on the smallest box. A 2-person, 3-recipe order spreads the $10.99 over only a handful of servings, while a bigger household box with more recipes spreads it much thinner, so the bigger plans are the better value if your household can use them.

The plans page shows the box price, price per serving and first box total once you select a plan and size.

The food

The menu leans on familiar dinners and global flavors. The recipes page groups dishes by cuisine, including Chinese, Korean, Japanese, Thai, Vietnamese, Mexican, Mediterranean, Indian, Middle Eastern, Italian, German and American, and the homepage says the latest menu doubles the vegetable variety and adds more chicken and international options. There's a push toward easy cleanup: the company says it serves more Minimal Cleanup meals each week, with one-pan and sheet pan recipes, and claims you can get the dishes done in just 5 minutes. The recipe collection is sorted by protein too, with pork, chicken, beef, bacon, burger, chorizo, steak and ground meat recipes, plus rice, corn and couscous dishes under grains. Kid-friendly flavors are a stated focus; the company pitches the family recipes at picky eaters.

EveryPlate is candid about diets. Its FAQ says it doesn't cater to restrictive diets, though it offers vegetarian dishes every week and tags recipes for protein, calories and carbs. Every recipe lists full ingredients and allergens, and the company warns that meals are prepared in facilities that handle common allergens, so people with severe allergies should check carefully.

The site cites its own survey figures: 98% of customers say EveryPlate makes dinner less stressful, 98% say the meals are delicious, and 94% of families say it reduces mealtime conflict.

Where it delivers

The FAQ says EveryPlate operates across most of the continental U.S., and you confirm coverage by entering your zip code at sign-up. You pick your delivery day. Boxes are insulated with cooling gel packs, which the company says are adjusted seasonally to keep ingredients fresh in transit. The offer terms are void outside the U.S.

There's also an EveryPlate for Teams program for employers. It offers e-gift codes that never expire, one-off bulk deliveries to employees' homes for virtual events, and subsidized meals as an ongoing benefit, drawing on a menu the teams page puts at 26 recipes a week. That page claims EveryPlate is 50% cheaper than the average fast-casual meal and 25% cheaper than grocery shopping; those are the company's comparisons. A students discount link sits in the footer, and there's a separate page on meal kits for one for people cooking alone.

What's left open, and who it suits

The site doesn't publish a list of excluded areas beyond "most of the continental U.S.", so check your zip. It doesn't say how long ingredients keep after delivery. And because the first-box offer is so large, the jump to the ongoing price can surprise people; the $10.99 shipping on every box matters most on a small 2-person order.

EveryPlate suits budget-minded households, beginners and families with picky eaters who want simple 30-minute dinners and like choosing from a big weekly menu. It is less suited to anyone following a strict diet such as keto or gluten-free, or to cooks looking for premium or locally sourced ingredients.